Everyone knows that SEO is important for the website as it can drive traffic, attract potential clients or customers, boost sales, and deliver profits. Even when you have a website not intended for business or transaction, the SEO still matters because it can determine your popularity. Keywords are included within the complex world and implementation of SEO. If you think that finding or determining keywords is easy, you may want to think further about it.
The Importance of Keywords
When you are using the search engine, what do you type in? Right, you are typing in the keywords. Whether you are looking for info about water paint, interior décor, or dog food, you are typing in the keywords.
In business, especially when creating the online site, business owners or startups are applying those keywords. What’s the purpose? It is to improve their chances to be on the top spot of the search engine, thus increasing the possibility and easiness for customers to find their websites. As you can see, the decision about managing the keywords isn’t something to overlook or to undermine. The effect of applying the right keyword for the site can be super huge because it affects the operation of the business. So, what should you do?
1. Keyword Research
Yes, even you have to do the keyword research so you know the right word or phrase to choose. You can’t possibly expect the right word to come out of the thin air; there is a serious effort to pick the right one. This will require a little extra determination and effort, and you need to spend extra time for it. But if you do it right, the outcome can be fruitful.
Start by the brainstorming process. Sit down with a piece of paper and start with the general words. As you are going down, the words should be narrower and they should be more specific and detailed.
2. Avoid General Words
You want to avoid general and common words because the coverage will be too wide. You need to narrow down your pick to a certain degree. For instance, when you pick the word ‘table’, the term is too general. But when you pick the word ‘wooden table’, the word is narrower. When you choose the word ‘outdoor wooden table’, it gets narrower. And when you pick ‘outdoor wooden table review’, you have made a more specific and exclusive keyword. Now you know what to do when you want to assign the right keyword for your site, don’t you?
3. Use Wonder Wheel
Google has this specific tool, called as the Wonder Wheel that can show you the keyword grouping in Google search engine. This can help you make an educated and wise decision about choosing the right keyword. Google Trend can also help you find out what’s popular and trendy among the users. After all, the trend can be different on a daily basis, but yet, it can remain the same for a certain period of time.
4. Google Keyword Adwords Planner
This is another handy tool provided by Google so help you with the keyword. It shows the rank and score of the keywords. You can also test your keyword option by using this tool.
As you can see, there are many ways to choose the right keyword, especially for the sake of the business. If you are able to follow these methods and tips, you should be doing just fine.